As VP of PR and Marketing for a travel and hospitality startup, I developed and executed branding guidelines, corporate partnerships, public relations, digital and social media marketing, photography and website design. The biggest perk: Working outside.
A press strategy requires a press kit. Here's mine for TENTRR, an innovative travel/hospitality startup that matches happy campers with "glamping" sites that are pre-assembled on privately owned swaths of wilderness.
As the company's 5th employee (the first in marketing), it was necessary to develop a style guide. Here's what we came up with.
Our brand goes national! "TENTRR is the New Airbnb for Campers" proclaimed Outside Magazine. The title stuck. We were thrilled.
Brand partnerships are so important -- even for those of us who spend time unplugged.
National coverage begets international celebrities!
PR meets marketing: TENTRR's first advertorial piece in DV8 Magazine.
Stumptown Coffee visited a TENTRR site
As an emerging startup, we targeted local press. This feature from Gannett's lohud.com put us on the regional map.
A shameless plug. I just like the picture.